First, try connecting the USB device to a different port or computer to rule out hardware issues. If the device isn't recognized, open Device Manager and look for any errors or alerts under "Universal Serial Bus controllers" or "Disk drives." Right-click the device and select "Update driver," then choose "Search automatically for updated driver software." If that doesn't help, visit the manufacturer's website for the latest drivers. Sometimes, using a third-party utility like Driver Booster can help identify and resolve driver issues. If the problem persists, consider checking for Windows updates, as they occasionally include updated drivers.